March 21st 2012 w/ Eric and Royce.

You Know It
03.22.12 

One Week With YKI

The most hectic/busy/chaotic/sleep deprived/action packed/draining/exciting week YKI has ever experienced.

You Know It
03.19.12 

You Know It Anniversary TeesThis year, we’re hoping to start a new tradition by selling our limited edition Anniversary Tees for only $5.It’s been a long year and we’re happy to say YKI is both growing and aging. Join us in our celebration of our humble origins!Pictures!!!Concept: http://i.imgur.com/781xC.png Actual Shirt: http://i.imgur.com/tYLNp.jpg Cheers to our 1st year, and the next 100!PRE ORDERS ONLYENDS MARCH 14thDISTRIBUTION MARCH 15thCash Orders: www.tinyurl.com/anniversaryteeOnline Orders: www.ykilifestyles.bigcartel.comYou Know It03.12.12 

You Know It Anniversary Tees

This year, we’re hoping to start a new tradition by selling our limited edition Anniversary Tees for only $5.

It’s been a long year and we’re happy to say YKI is both growing and aging. Join us in our celebration of our humble origins!

Pictures!!!
Concept: http://i.imgur.com/781xC.png 
Actual Shirt: http://i.imgur.com/tYLNp.jpg 

Cheers to our 1st year, and the next 100!

PRE ORDERS ONLY
ENDS MARCH 14th
DISTRIBUTION MARCH 15th
Cash Orders: www.tinyurl.com/anniversarytee
Online Orders: www.ykilifestyles.bigcartel.com

You Know It
03.12.12 

Sh*t just got serious.

You Know It
03.01.12

Next YKI business expense, bicycles. Royce D.You Know It 02.22.12 

Next YKI business expense, bicycles. 

Royce D.
You Know It 
02.22.12 

626 - Fung Brothers feat. Jason Chen

There are so many things right about this video! When we’re thirty, watching this is going to bring tears to our eyes.


YKI Lifestyles reppin’ the 626. 

You Know It
02.20.12

Milk Man: World’s Worst Superhero

Totally reminiscent of our own Milk Chug Challenge!
@Eric Dieu @Bryant Voong

You Know It
02.05.12 

Anonymous asked: As legitimate as you guys are online, I find it really odd that you guys are not an established group, therefore it can be said that your unpaid interns are not interns, but unpaid friends.

Dear Anonymous,

I’m having a hard time understanding what your definition of an “established group” is but I understand your critique and I believe you deserve an honest response. There is so much I can talk about! But I’ll do my best to keep it concise.

We’re growing. Starting up a t-shirt company from the ground up is a lot of hard work and let’s be honest, we’re not making a whole lot of money charging $10 bucks a shirt. So if your definition of an “established group” is a documented business with the Los Angeles County Registrar reporting thousands of dollars in revenue and profit then you’re completely right. We aren’t established.

It’s called YKI Lifestyles for a reason. We do so much more than try to create profits and try to look good on paper. Our lifestyle incorporates friends who simply want to help out. They either have nothing better to do at 2am or want to donate their time and energy to something greater than themselves. 

How many high school/college students can say they know how the silk screening process works? How many students can say that some of their best friends started a t-shirt company in the senior year of high school? Better yet, that the same company is growing after all of it’s members broke off into different parts of the country after starting college?

We aren’t going to be featured in Entrepreneur Magazine and we sure as hell aren’t going to be posted in Forbes. But we are a group of friends who believe in enriching the quality of our lives with a little bit of elbow grease, constructive debate, and a whole lot of laughter. 

Anonymous, yeah. They aren’t paid. But the distinguishing factor from friends to interns is a gradient that we are slowly transitioning into. We have big ambitions, so we’ll call them interns for the time being.

Just because we aren’t there now, doesn’t mean we are never going to be pulling in thousands in revenue.

We’re already on our way ;]
Royce D.
You Know It
01.27.11